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Dos Equis Cinco de Mayo |
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April 23rd- May 5th The Most Interesting Man in the World began his search for a new assistant in 8 markets (San Francisco, Los Angeles, San Diego, Phoenix, Austin, San Antonio, Dallas, and Houston) . In each market, the GO Mobile Affiliate Network deployed 1 marketing utility vehicle accompanied with brand ambassadors in each market. The brand ambassadors distributed DOS XX necklaces and push cards driving traffic to the micro site (www.staythristymyfriends.com/jobs) for consumers to apply for the assitant position. The brand ambassadors rode in the back of the Marketing Utility Vehicle which was outfitted like a study room of the Most Interesting Man in the World, to visit bars, clubs, concerts and festivals: wherever there was a high concentration of consumers. |
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Media Capabilities |
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