What is SoLoMo?

Well, it’s where Social, Local and Mobile technology converge in the palm of your hand.

SoLoMo works because it uses mobile to push deals, offers, products and events to technology savvy consumers on the social media platforms they love.

According to a Pew Research study in the US, 90% of young adults in the age group of 18 – 29 own mobile phones of which 8% use a social networking site and 88% of adults in the age group of 30 – 49 own a cell phone and 23% use a social networking site.

GoMobileSolutions.com provides three primary solutions ideally suited to small to medium sized businesses that takes advantage of this social trend to bring in more customers in 2012 and beyond.

These powerful solutions target consumers with social, location and mobile-based promotions, influence purchase behavior and increase sales.

Solution #1: Get a Mobile Website & Facebook Business Presence

I gave you some mobile stats above. But did you know that by the end of 2013 just as many people will be accessing the web through smartphones as they do using PCs?  Trust me when I say from here on out your customers will be accessing your website not on their PCs but on their smartphones. And that’s a problem if you don’t have a website optimized for mobile devices, as you can see below….

Is this what your website looks like on a mobile phone?

 If you want to reach your customers where they are…and engage them, then you need to have a mobile website and an active business presence on Facebook as well. And the reason for Facebook is obvious…just about everyone’s on Facebook. Since that’s where your potential customers are…that’s where you need to be too.

Solution #2: Start a Mobile Opt-in Program to Build Massive Buyer Email Lists

Here’s what this is all about…

What we have at GoMobileSolutions.com is a Mobile Opt-in system that allows us to build buyer email lists for you ridiculously easy.

What makes this even more powerful is our Mobile Opt-in Facebook Addition. What this addition does is create a coupon page that’s hosted on a server. At the same time, it creates a Facebook page. (This is doubly cool!)

Now, when your customer scans a QR code generated by our system, they will get added to your email list. However, when they get the email from the autoresponder, it will direct them to this coupon page.

In order to get their coupon, they now have to click the “f” button — the Facebook button — that is, they create a like to your associated Facebook page…and POW, they’ve just been added to your Facebook list!

The Mobile Opt-in system is amazingly valuable, capturing the most important email address of your customer (the one they have stored in their mobile phone).

But as I’m sure you know, people spend most of their time on Facebook…

So — when you decide, say, that you want to fill your empty bar or restaurant at 2:00pm — you can, just by…

• sending a message out to the email list – AND by

• sending out an update to all the folks who liked the coupon page.

You now have twice the chance of making a connection with your customers…

This does something very stealthy and powerful…see, because Facebook is social, and since people are more often hanging out on Facebook than in checking their email, it helps build a sense of community around your business.

Let’s say you send out a status update on Facebook — it’s much more likely that your customer, let’s call him Joe, will suddenly tell one of his friends that there’s a cool deal at your place.

See how, by sending out updates, you will…

1. More likely reach your buyers because your message gets read,
2. Reach them in a more timely manner and
3. Not have to worry about spam filters and other email delivery issues.

In addition, you may want to grow your Facebook list because…

• You have a huge e-mail list already…OR

• You want to create a separate list that can grow quickly…virally even…OR

• You desire to DOUBLE your buyer list.

Now Let’s kick it up a whole new level…

How Would You Like Your Coupons To Go Viral?

See, here’s the thing…

When your customer clicks “Like” a message is posted on their wall. It’s really a pretty uninspired, and, quite frankly, nearly boring message, such as…

“Joe Blow likes Mario’s Pizza”

I mean — seriously — in any given day, how many messages like this get posted to Facebook walls?

There’s no idea HOW much Joe Blow likes Mario’s Pizza, after all…

While that might introduce people to the fact that there is something out there called Mario’s Pizza…who knows whether Joe barely likes it, or is fanatically in love with it?

But When Someone Clicks a Share Button…

A whole new crazy world opens up with amazing possibilities. If there’s anything that was better made for creating a viral campaign, I don’t know what it is.

Here’s how it works…

Remember our coupon page, the one created by the Stealth Mobile Optin system?

The one with the “Like” button?

Well, with the Stealthy Mobile Opt-in “viral” Addition, the coupon pages that get created also include a “share” button. And when your customer’s click “Share” on that coupon page…

A QR Code Is Instantly Shared By The Customer…To All His Facebook Friends!

Suddenly, a whole lot more people will see that QR code with a description, which can easily be a “call to action”, inviting his friends to scan the QR code to, to get a cool deal…

I mean – who wouldn’t want to share a great deal with their friends?

Let’s face it, if you know where to find deals, all of a sudden you become everyone’s best friend…and folks share cool stuff with you, too.

So what happens next…

Let’s say our hypothetical customer, Joe, clicks the share button.

The QR code goes on his wall.

Joe’s friends, Jane and Charlie not only see the QR code on Joe’s wall, they scan it…

And What Happens When They Scan The QR Code?

Well, Lucie and Dan see and click on the QR code on Jane’s wall, and Toni and Hank click on the one on Charlie’s wall…

So, in no time at all, 7 more people are signed up to your lists — both the email autoresponder list and the Facebook list…

Snowball city!

In our example, 7 people may not seem like much, but that’s just the start. The growth is “exponential.”

It doesn’t look like much when the numbers are small, but when the numbers start to grow, they increase quite rapidly with each “round” of the QR code being displayed to a new set of friends – if just 2 people click on it, by the time it’s made 10 rounds, that’s 2,048 potential new customers on your list!

Think you might be able to fill up your bar or restaurant on a slow afternoon by making a special offer with those kind of numbers?

Why This Is Even Better Than Groupon…

There’s a reason why Google tried to buy Groupon for $6 Billion dollars and that’s because of three things…

• People get deals and people love deals.

• The way Groupon is set up people are encouraged to tell others about the deal in order for the deal to go viral.

• Groupon also takes up to 50% of the gross revenue of the “deal.” Great for Groupon but not so great for you the business owner. It’s pretty much a loss leader for the owner, and it has caused great hardship for more than one business that has participated (maybe you’ve heard about some of these?).

You can offer a deal “at cost”, instead of forking over any profit to a company like Groupon.

You now have three powerful ways built into one unique system that will rapidly create viral buyer lists for you that you can market to anytime you want.

It’s now time to start making plans for an extremely awesome and profitable 2012. Are you in? You’ll be deliriously happy with the growth in your business…

We can only take on so many new clients right now because this program is red HOT! So get on board now while there’s room.

Solution #3: Actively Manage Your Reputation Online and Increase Your Presence on Key Directories

People are online saying things about your business – good and bad – whether you know it or not.

GoMobilePromotions.com can put a program in-place that identifies the review sites with negative reviews so that more recent positive reviews can be added pushing the negative ones off of 1st page.

You can’t get rid of the negative reviews, but you can surround them with more recent positive reviews, thereby, nullifying there effect.

We’ll also identify additional local search directories and review sites you should be on, set them up for you and get the review sites populated with your customer reviews.

There is an SEO benefit to all this as well, in that local search directories and review sites are authority sites with high PR.

The work we do will push your online presence up in the search engine rankings so you appear higher in the returned search results.

You will also dominate the results with multiple key listings. You will be the obvious choice to do business with for potential customers searching for what you sell.

Summary

Any one of these three solutions alone could help bring in more business.

The end result of using all three solutions is that your business will be seen where your customers are — on mobile devices and on Facebook. Your Mobile Opt-in program will elicit a sense of community around your brand and it will build you a buying customer list you can market to again and again.

And when potential customers search for a business like yours on Google, Yahoo or Bing what they’ll see in the search results is a company they’ll want to do business with — your business, gaining you more customers.

How cool is that?

I hope you can handle the tsunami of new customers you’ll get and the success that it brings.